[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.piksla.cz\/pripravte-se-na-rozlouceni-s-prumernou-pozici-v-google-ads-tricateho-zari\/#Article","mainEntityOfPage":"https:\/\/www.piksla.cz\/pripravte-se-na-rozlouceni-s-prumernou-pozici-v-google-ads-tricateho-zari\/","headline":"P\u0159ipravte se na rozlou\u010den\u00ed s pr\u016fm\u011brnou pozic\u00ed v Google Ads t\u0159ic\u00e1t\u00e9ho z\u00e1\u0159\u00ed","name":"P\u0159ipravte se na rozlou\u010den\u00ed s pr\u016fm\u011brnou pozic\u00ed v Google Ads t\u0159ic\u00e1t\u00e9ho z\u00e1\u0159\u00ed","description":"V\u011bd\u011bli jsme, \u017ee tento den p\u0159ijde. Nyn\u00ed v\u00edme, kdy nadejde. Google v pond\u011bl\u00ed ozn\u00e1mil, \u017ee bude za\u010d\u00ednat soumrak metriky pr\u016fm\u011brn\u00e9 pozice v t\u00fddnu t\u0159ic\u00e1t\u00e9ho z\u00e1\u0159\u00ed. Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. Google uvedl v lednu, \u017ee pr\u016fm\u011brn\u00e1 pozice bude pomalu vyhas\u00ednat u\u017e za\u010d\u00e1tkem tohoto roku. Nyn\u00ed m\u00e1me cel\u00fdch \u0161est t\u00fddn\u016f na to, abychom absorbovali v\u0161echen... <div class=\"link-more\"><a href=\"https:\/\/www.piksla.cz\/pripravte-se-na-rozlouceni-s-prumernou-pozici-v-google-ads-tricateho-zari\/\">\u010c\u00edst d\u00e1le<\/a><\/div>","datePublished":"2020-02-08","dateModified":"2020-02-08","author":{"@type":"Person","@id":"https:\/\/www.piksla.cz\/author\/#Person","name":"piksla.cz\n","url":"https:\/\/www.piksla.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"piksla.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.piksla.cz\/pripravte-se-na-rozlouceni-s-prumernou-pozici-v-google-ads-tricateho-zari\/","wordCount":352,"articleBody":"V\u011bd\u011bli jsme, \u017ee tento den p\u0159ijde. Nyn\u00ed v\u00edme, kdy nadejde. Google v pond\u011bl\u00ed ozn\u00e1mil, \u017ee bude za\u010d\u00ednat soumrak metriky pr\u016fm\u011brn\u00e9 pozice v t\u00fddnu t\u0159ic\u00e1t\u00e9ho z\u00e1\u0159\u00ed. Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. Google uvedl v lednu, \u017ee pr\u016fm\u011brn\u00e1 pozice bude pomalu vyhas\u00ednat u\u017e za\u010d\u00e1tkem tohoto roku. Nyn\u00ed m\u00e1me cel\u00fdch \u0161est t\u00fddn\u016f na to, abychom absorbovali v\u0161echen ten zp\u011btn\u00fd r\u00e1z zm\u011bny a implementovali aktualizace v\u0161em hl\u00e1\u0161en\u00edm, pravidl\u016fm a skript\u016fm, kter\u00e9 pou\u017e\u00edvaj\u00ed pr\u016fm\u011brnou pozici. Co se t\u00fd\u010de pr\u016fm\u011brn\u00e9 pozice, Google uv\u00e1d\u00ed, \u017ee by se inzerenti m\u011bli p\u0159ipravit na p\u0159esun k pou\u017eit\u00ed metrik pozic \u2013 pom\u011br top dojm\u016f z vyhled\u00e1v\u00e1n\u00ed a pom\u011br absolutn\u00edch top dojm\u016f z vyhled\u00e1v\u00e1n\u00ed \u2013 kter\u00e9 byly p\u0159edstaveny minul\u00fd rok. Tyto indikuj\u00ed procento dojm\u016f a pod\u00edl dojm\u016f va\u0161ich reklam, kter\u00e9 dost\u00e1vaj\u00ed v absolutn\u00edm TOP (prvn\u00ed reklama na ka\u017ed\u00e9m vrcholu str\u00e1nky) a z top str\u00e1nky (nad organick\u00fdmi v\u00fdsledky) sloty reklam. V\u00edce o novink\u00e1ch N\u00e1sleduj\u00edc\u00ed funkce budou vypnuty za\u010d\u00e1tkem t\u00fddnu t\u0159ic\u00e1t\u00e9ho z\u00e1\u0159\u00ed: pravidla pou\u017e\u00edvaj\u00edc\u00ed pr\u016fm\u011brnou pozici, vlastn\u00ed sloupce pou\u017e\u00edvaj\u00edc\u00ed pr\u016fm\u011brnou pozici, ulo\u017een\u00e1 hl\u00e1\u0161en\u00ed, kter\u00e1 filtruj\u00ed pr\u016fm\u011brnou pozici, ulo\u017een\u00e9 filtry s pr\u016fm\u011brnou pozic\u00ed. Pr\u016fm\u011brn\u00e1 pozice bude odstran\u011bna ze v\u0161ech set\u016f ulo\u017een\u00fdch sloupc\u016f, ulo\u017een\u00fdch hl\u00e1\u0161en\u00ed, kter\u00e9 pou\u017e\u00edvaj\u00ed sloupce pr\u016fm\u011brn\u00fdch pozic, av\u0161ak nefiltruj\u00ed je dle pr\u016fm\u011brn\u00fdch pozic a tak\u00e9 karti\u010dky sk\u00f3re, kter\u00e9 pou\u017e\u00edvaj\u00ed pr\u016fm\u011brnou pozici v p\u0159ehledech. Tak\u00e9 si poznamenejte, \u017ee (adposition) ValueTrack parametr se za\u010dne vracet jako pr\u00e1zdn\u00e9 vl\u00e1kno v t\u00fddnu t\u0159ic\u00e1t\u00e9ho z\u00e1\u0159\u00ed. Relevantn\u00ed \u010dten\u00ed: Frederick Vallaeys o P\u0159em\u00fd\u0161len\u00ed nad p\u0159ihazovac\u00edmi strategiemi a metrikami pozic bez pr\u016fm\u011brn\u00e9 pozice.                                                                                                                                                                                                                                                                                                                                                                                                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